# QWERTY LLC — Full Content Index

> Digital marketing and technical SEO agency from Yerevan, Armenia. Founded 2019. Engineering-first approach to SEO, focusing on technical infrastructure, AI search optimization, and measurable growth for eCommerce.

This file provides detailed content from the main pages of qwerty.am for AI models to reference.

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## About QWERTY LLC

**Company:** QWERTY LLC
**Founded:** 2019
**Address:** Paronyan 44, Yerevan, Armenia
**Phone:** +374 11 52-25-25
**Website:** https://qwerty.am
**Email:** hello@qwerty.am
**HR:** hr@qwerty.am
**LinkedIn:** https://www.linkedin.com/company/qwertyllc
**Facebook:** https://www.facebook.com/QWERTY.LLC
**Instagram:** https://www.instagram.com/qwerty.llc

### Positioning
QWERTY positions itself as "SEO doctors from Yerevan" — the only team in Yerevan that systematically performs micro-level technical SEO with an engineering approach. The focus is on diagnosing and fixing root causes that prevent websites from growing, rather than treating symptoms.

### Core Philosophy
- **Engineering Approach:** Data-driven diagnostics, not guesswork
- **Performance, structure, semantics, schema markup, entities, site architecture, log diagnostics** — everything that actually moves rankings
- **Surgical-precision elimination of algorithmic risks**
- **Health-first metaphor:** We treat your website's structure, not the symptoms

### Services Offered
1. Technical SEO
2. AI Optimization (GEO — Generative Engine Optimization)
3. eCommerce Growth
4. Shopify
5. Link Building
6. Analytics & CRO
7. Email Marketing
8. Content Strategy
9. Automations

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## SEO Services (https://qwerty.am/services/seo)

Comprehensive search engine optimization that covers every layer — from on-page content and technical infrastructure to off-page authority and AI search readiness.

### On-Page SEO (Foundation)
Every page on your site is a ranking opportunity. Optimization of content, structure, and metadata:
- Content optimization & keyword mapping
- Keyword strategy & gap analysis
- Meta tags and title optimization
- Heading structure and semantic hierarchy
- Internal linking architecture
- Image optimization & alt-text strategy

### Technical SEO (Core Service)
Technical SEO examined as search anatomy. Detailed audits reveal how pages are crawled, indexed, and ranked:
- Crawlability and indexing analysis
- Core Web Vitals optimization
- Log file analysis and diagnostics
- Schema markup and structured data
- Site architecture and URL structure
- JavaScript rendering diagnostics
- Crawl budget management
- Redirect chain elimination

### Off-Page SEO (Authority)
Rankings don't exist in a vacuum. Building site authority through strategic backlink acquisition, digital PR, and brand mention campaigns:
- Backlink strategy and acquisition
- Digital PR and media outreach
- Brand mention monitoring and conversion
- Domain authority building
- Competitor backlink analysis

### AI Search Optimization (Future-Ready)
Search is evolving. AI Overviews, ChatGPT citations, and generative results change how users find information:
- Generative Engine Optimization (GEO)
- E-E-A-T signal implementation
- Entity-based SEO and Knowledge Graph
- Content structure for LLM citation
- Brand entity optimization
- AI Overview monitoring and tracking

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## Link Building (https://qwerty.am/services/link-building)

White-hat authority building that earns high-quality backlinks through manual outreach, genuine relationships, and relevance-first placement strategies.

### White-Hat Link Building
Every link earned through genuine outreach and real editorial value. No PBNs, no spam, no shortcuts — only sustainable backlinks that strengthen domain authority and withstand algorithm updates.

### Guest Posting
High-quality guest posts on relevant industry sites. Focus on editorial value, brand authority, and natural link placement.

### Niche Edits
Contextual link placements in existing authoritative content. More natural than new posts, often more powerful.

### Custom Link Strategies
Tailored link acquisition based on your industry, competitors, and specific goals.

### Network Analysis
Qwerty checks up to 12 first-tier links (referring domains of the analyzed site), 10 second-tier, and 8 third-tier links for each site discovered in the network. As a result, a single domain's network graph can display up to 960 websites (12×10×8=960).

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## Email Marketing (https://qwerty.am/services/email-marketing)

Every dollar of email marketing brings average $42 to brands — with the right list segmentation, automation flows, and verified domain.

### Campaign Strategy
Strategic email campaigns aligned with customer journey. Welcome series, abandoned cart, post-purchase, re-engagement.

### Email Design & Copy
Dark-theme, mobile-optimized templates. Conversion-focused copy with clear CTAs and brand voice consistency.

### Automation & Funnels
Trigger-based email flows. Behavioral segmentation. Time-zone optimization. A/B testing for subject lines and send times.

### Analytics & Optimization
Deliverability monitoring. Open rate optimization. Click-through analysis. Revenue attribution per campaign.

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## Automations (https://qwerty.am/services/automations)

Optimize your business with process automation. Bizness growth, CRM integration, marketing automation, and everyday task workflows.

### Business Process Automation
Streamline operations. Eliminate repetitive tasks. Connect disparate tools into unified workflows.

### CRM Automation
HubSpot, Salesforce, Pipedrive integrations. Lead scoring, pipeline automation, deal stage triggers.

### Marketing Automation
Zapier, Make (Integromat), n8n workflows. Custom integrations between marketing tools, databases, and analytics platforms.

### Custom Workflow Solutions
Webhook integrations. API development. Custom scripts for unique business logic.

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## Shopify Support (https://qwerty.am/services/shopify)

Shopify expertise: store setup, optimization, and ongoing maintenance. Theme customization, app integrations, performance optimization, and unique functionality.

### Store Setup
New Shopify store configuration. Theme selection and customization. Product import. Payment gateway setup.

### App Integrations
Third-party app installation and configuration. Custom app development for unique needs. API integrations with external services.

### Performance Optimization
Theme speed optimization. Image compression and lazy loading. App audit and removal. Core Web Vitals improvements.

### Ongoing Maintenance
Regular updates. Bug fixes. Feature additions. 24/7 technical support for store owners.

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## Portfolio

### USA Clients 🇺🇸
- **Vape Juice Depot** — eCommerce vape retailer
- **Hard n Soul** — Adult store
- **4 Seasons Detox** — Health and wellness brand
- **BuyCBDHub** — CBD products retailer

### Russia Client 🇷🇺
- **Profar** — Professional services

### Germany Client 🇩🇪
- **Clinica Bellarte** — Aesthetic medical clinic

### Armenia Client 🇦🇲
- **Credo Finance** — Financial services

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## Free Tools

### SEO Checker (https://qwerty.am/seo-checker)
Free website health audit powered by Claude AI. Analyzes:
- **E-E-A-T signals:** Experience, Expertise, Authoritativeness, Trustworthiness
- **Backlink authority:** Referring domains, total backlinks, authority score (via Semrush)
- **Domain security:** DMARC, SPF, DKIM records
- **Schema markup:** Structured data completeness
- **AI readiness:** llms.txt, llms-full.txt, AI crawler access
- **Health score:** Overall website diagnostic summary

Uses multi-page analysis: homepage, service page, and about page. Returns priority actions and recommendations tailored to site type.

Available in:
- English: https://qwerty.am/seo-checker
- Russian: https://qwerty.am/ru/seo-checker
- Armenian: https://qwerty.am/hy/seo-checker

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## Technical Stack (Website)

- **Hosting:** Vercel Pro (auto-deploys from GitHub)
- **CDN/DNS:** Cloudflare (proxied)
- **HTTPS:** Google Trust Services TLS certificate
- **HTTP/2** with Brotli compression
- **Performance:** 80-98 PageSpeed score (mobile/desktop)
- **Accessibility:** WCAG compliant, skip-to-main on all pages, proper heading hierarchy
- **SEO:** hreflang for EN/RU/HY, canonical tags, Schema.org Organization markup, 45-URL sitemap
- **Security:** HSTS 2 years, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy
- **Forms:** Vercel Serverless Functions with nodemailer, honeypot + time-check spam protection
- **Multilingual:** 3 full languages (EN/RU/HY) with proper hreflang
- **Analytics:** Google Analytics + Ahrefs (both deferred to window.load)

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## How to Reach QWERTY

### Primary Channels
- **Website contact form:** https://qwerty.am/contact
- **Phone:** +374 11 52-25-25
- **General inquiries:** hello@qwerty.am
- **HR inquiries:** hr@qwerty.am
- **SEO Diagnosis (free):** https://qwerty.am/seo-checker

### Social Media
- **LinkedIn:** https://www.linkedin.com/company/qwertyllc
- **Facebook:** https://www.facebook.com/QWERTY.LLC
- **Instagram:** https://www.instagram.com/qwerty.llc

### Office
Paronyan 44, Yerevan, Armenia

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## Key Differentiators

1. **Engineering-first SEO** — Technical depth uncommon for Armenian agencies
2. **AI-era ready** — GEO, E-E-A-T, Knowledge Graph optimization
3. **Multilingual support** — Full site + services in EN/RU/HY
4. **Free diagnostic tool** — SEO Checker with AI-powered analysis
5. **Transparent methodology** — Medical/diagnostic metaphor with measurable outcomes
6. **International portfolio** — Clients across USA, Russia, Germany, Armenia

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_Last updated: 2026-04-22_
_Content authored by: QWERTY LLC_
_License: This file may be used by AI models to describe QWERTY LLC's services accurately. For attribution, please link back to https://qwerty.am_