About QWERTY
Engineering-grade SEO and digital marketing from Yerevan, Armenia. We diagnose, fix, and scale.
Built on precision,
driven by results
QWERTY LLC was founded in 2019 in Yerevan, Armenia with a single conviction: SEO should be practiced as engineering, not guesswork.
We started as a two-person technical SEO consultancy. Our founder, Hayk G., had spent years watching agencies deliver surface-level optimizations — meta tags here, a blog post there — while ignoring the structural, crawl-level issues that actually determine rankings.
QWERTY was built to be different. We go deep into log files, rendering pipelines, crawl budgets, and indexation logic. We map out link equity flows, build entity graphs, and architect sites for both traditional search engines and AI-powered search.
Today, we're a full-stack digital marketing team serving eCommerce brands and businesses worldwide. From technical SEO and AI search optimization to email marketing, automations, and automations — every service we offer is rooted in the same engineering-first philosophy.
Founded in Yerevan
QWERTY LLC launches as a technical SEO consultancy with a focus on crawlability and site architecture.
eCommerce Expansion
Added Shopify optimization services. First international clients onboarded.
Full-Stack Services
Launched email marketing, CRO, and automation services. Team grew to 4 specialists.
AI Search Optimization
Pioneered GEO and entity-based SEO for AI Overviews and LLM-powered search results.
120+ Projects Delivered
Serving clients across the US, Europe, and MENA. 3x average organic traffic growth.
What drives us forward
Our purpose is rooted in a belief that digital marketing deserves the same rigor as engineering.
Our Mission
“To bring engineering-grade precision to SEO and digital marketing.”
We believe every optimization should be measurable, every strategy reproducible, and every recommendation backed by data. No shortcuts, no black-box tactics — just systematic, transparent work that compounds over time.
Data-Driven Diagnostics
Every decision backed by crawl data, analytics, and testing
Measurable Outcomes
Clear KPIs, real dashboards, verifiable results
Our Vision
“A world where every business has a clear, data-driven path to organic growth.”
We envision a future where businesses don't have to rely on opaque agencies or guesswork. Where technical excellence in SEO is accessible, and where every company — from startups to enterprises — can see exactly how to grow organically.
AI-Ready Future
Preparing businesses for the next era of search
Transparent Growth
No black boxes — full visibility into strategy and progress
How we deliver results
A systematic, 4-step methodology that turns technical debt into organic growth.
Diagnose
We audit everything — crawlability, indexation, site architecture, link equity, Core Web Vitals, schema markup, log files, and AI readiness. No stone left unturned.
Fix Foundation
We implement critical technical fixes first — site speed, rendering, crawl errors, redirect chains, canonical issues, and structured data. Build on solid ground.
Build & Optimize
Execute the growth strategy: content optimization, link building, entity graphs, AI search optimization, email flows, and conversion rate improvements.
Measure & Scale
Track every metric that matters, iterate on what works, and scale winning strategies. Real dashboards, weekly updates, and transparent reporting.
Our tech stack
Industry-leading tools and platforms we use daily to deliver engineering-grade SEO and digital marketing.
Company details
QWERTY LLC
Reg. number: 282.110.1073657
TIN: 00922045
Ready to work with us?
Let's diagnose what's holding your site back and build a data-driven roadmap to organic growth.